Strategic Factory Blog

According to a recent study, 53% of people used some type of promotional product at least once per week. Of those, 81% said they keep custom promotional products for more than a year, with 40% of consumers keeping them for more than 10 years.

It’s no secret that promo products are great for business. They boost brand awareness, increase brand loyalty, and ensure recall power. There’s no better time to update and restock your favorite branded items than at the beginning of the new year. Plan ahead for future events, employee retreats, customer gifts, or other marketing initiatives.

Most households own an average of 30 promotional products. Make sure yours stand out by taking advantage of the latest promo trends for 2022. Here are just a few of the latest trends expected to be extremely popular this year.

Eco-Friendly

Eco-friendly items continue to be extremely popular among consumers. Now more than ever, your customers (and employees) are looking to work with companies that better align with their values. Taking advantage of eco-friendly products helps build brand loyalty by showing you share similar values with those who support your business.

Hybrid Workforce

Work environments are continuing to evolve. Most recently, hybrid workforces that do remote and in-office work are becoming more prominent. Promo items that support this type of work for both your customers and employees are guaranteed to be used, keeping your brand and your business top of mind.

Wellness

Self-care continues to be a popular trend in 2022. In the past year alone, 88% of consumers actively practiced self-care, and the industry is expected to continue growing. Supporting your customers and employees in their pursuit of wellness through thoughtful promo items can create a strong connection, increasing loyalty to your brand and business.

Supply Chain

When taking advantage of these new promo trends, continue to be mindful of the ever-changing supply chain. While the supply chain is expected to struggle well into 2022, there are ways you can help limit the impact. Ordering your items early and in bulk, being flexible, and acting fast are just a few ways you can make a difference. Read more here, to learn how Strategic Factory is mitigating supply chain challenges.

Getting new promo items for your business can be a fun process, but with so many different products out there, it’s hard to know if you’re making the right choice. At Strategic Factory, we have promo experts on-hand who can help. We’ll work with you to determine what products best meet your needs and then source and brand those products for you. Contact us now to get updated items your customers and employees will love this year!